AdPercepta Terms of Use

By accessing or using the AdPercepta website and/or platform, you agree to these Terms of Use and the Privacy Policy. If you are accepting on behalf of a company, you declare that you have the authority to bind it.

The Service is B2B. You must: (i) be over 18 years old; (ii) provide truthful information; (iii) keep credentials secure. You are responsible for all activity performed on the account.

We grant you a limited, non-exclusive and non-transferable license to access and use the Service during the term of your contract/subscription, under these Terms and any applicable Service Order.

"Customer Data" includes DOOH inventory, screen attributes, location/POIs, availability windows, commercial policies (floors/SOV/dayparts), reference creatives, campaign parameters and, when applicable, aggregated audience/impression metrics. You maintain ownership of this data and declare that you have rights to provide it. You grant AdPercepta a license to process, host, display and transmit Customer Data only to operate the Service, fulfill contracts and legal obligations. We may generate insights/statistics from aggregated and anonymized data.

We process data according to the Privacy Policy and applicable legislation (LGPD/GDPR). When we act as data operator/processor on your behalf, processing will be governed by a Data Processing Agreement (DPA).

Access to features may require a paid subscription. Values, terms and conditions are set out in the Service Order. Unpaid charges may result in suspension or termination. Taxes and duties are the responsibility of the Customer, unless otherwise provided.

It is prohibited to: (a) violate laws, third-party rights or policies; (b) attempt to circumvent technical limitations, perform reverse engineering or access non-public areas; (c) insert sensitive PII or data that violates individual privacy in fields not designed for such; (d) use the Service for illegal, defamatory, fraudulent content or that infringes intellectual property; (e) interfere with Service operation, overload infrastructure or circumvent access controls.

AdPercepta and its licensors hold all rights to the Service, including software, interfaces, design, trademarks and documentation. No rights are granted beyond those provided herein.

The Service may interact with third-party platforms (e.g., screen management, programmatic buying, measurement, BI). These third parties have their own terms and policies. AdPercepta is not responsible for unavailability, changes or conduct of third parties.

We employ commercially reasonable efforts to keep the Service available, with scheduled maintenance windows and occasional interruptions due to force majeure. Support is provided according to Plan/Service Order.

We may update the Service and/or these Terms. Material changes will be communicated. Continued use after changes take effect implies acceptance.

These Terms remain in effect while you use the Service and/or during the contractual term. We may suspend or terminate for violation of these Terms, legal requirement or default. You may terminate according to the conditions of your subscription/Service Order.

Upon termination: (i) access is terminated; (ii) upon request within the contractual term, we will provide Customer Data export in reasonable format (CSV/JSON); (iii) we will delete/anonymize data according to the Privacy Policy and DPA, observing legal retention periods.

We provide the Service "as is" and "as available", without warranties of specific performance, except as expressly provided in contract/Service Order. We do not guarantee commercial results, revenue increase or total absence of errors.

To the maximum extent permitted by law, AdPercepta's total liability for any damages related to the Service is limited to the amount actually paid by the Customer to AdPercepta in the 12 (twelve) months prior to the event that caused it. Under no circumstances will we be liable for lost profits, data loss not attributable to fraud, indirect, special or consequential damages.

You agree to indemnify and hold harmless AdPercepta from claims, losses and costs arising from (i) improper use of the Service; (ii) violation of these Terms; (iii) data/content you provide that infringes third-party rights.

You declare compliance with applicable anti-corruption and anti-bribery laws, not operating in sanctioned countries/persons and observing export control rules.

We may cite your company name and logo as a commercial reference (client listing) unless instructed otherwise in writing. Use of AdPercepta trademarks requires prior authorization and respect for brand guidelines.

By submitting feedback (ideas, suggestions), you grant AdPercepta an irrevocable, perpetual and royalty-free license to use the feedback to improve the Service, without obligation of credit or compensation.

Non-public information exchanged between the parties must be treated as confidential and used only for the execution of the relationship, for the period and conditions agreed contractually.

These Terms will be governed by [indicate jurisdiction and applicable law]. Any dispute will be resolved by [arbitration chamber], according to its regulations, with headquarters in [city/country], language [PT/ES/EN]. The parties waive any other forum, to the extent permitted by law. (Optional: "In the absence of arbitration, the forum of [forum] is elected.")

Formal notices must be sent to legal@adpercepta.com (AdPercepta) and to the email indicated in your account (Customer). Operational communications may occur via platform.

These Terms, the Privacy Policy, the DPA (when applicable) and the Service Order constitute the entire agreement between the parties. If any clause is considered invalid, the others remain valid. You cannot assign your rights without prior consent; we may assign in case of corporate reorganization. Force majeure exempts liability during its duration.