Cookie Policy

AdPercepta Cookie Policy

Understand how we use cookies and similar technologies to operate our platform, improve your experience and measure the performance of our services.

Last update

25/09/2025 • Version: v1.0

1) What are cookies?

Cookies are small text files stored in your browser when you visit websites. Similar technologies (tags, pixels, local storage, SDKs and identifiers) are treated here as "cookies". They help operate the site, remember preferences, measure performance and, when applicable, personalize content.

2) Who controls these cookies?

AdPercepta is the controller of cookies set by this site/domain. Some cookies may be set by third parties when we integrate analytical, security or media resources to operate our DOOH platform.

3) How we use cookies (summary)

Operation and security of the site/platform, Language and session preferences, Measurement and performance (aggregated data), Functionalities (e.g.: players, maps, forms), B2B Marketing (when applicable and with consent)

4) Legal basis and consent

Strictly necessary: legal basis = contract execution and/or legitimate interest (LGPD/GDPR). Functional/Analytics/Marketing: legal basis = consent (opt-in) where required. You can revoke at any time in Manage preferences (banner/footer). We will maintain a consent record (date, banner version and options) for the period necessary for compliance.

5) Cookie categories

5.1 Strictly necessary (always active)

Ensure basic functionality: authentication, load balancing, security (CSRF), language preference and storage of consent preference itself. Ex.: __consent, session_id, csrf_token.

5.2 Functional

Enhance experience (e.g.: remember form fields, accessibility features, players/embeds). Disabling may limit functionality.

5.3 Analytical (measurement & performance)

Collect aggregated data to understand page usage, loading time and errors. We use anonymize/aggregate whenever feasible. Activated only with consent, when required.

5.4 Marketing / B2B Attribution

May measure campaign conversions and channel attribution. Activated only with consent and restricted to B2B context.

5.5 Testing/A-B and product

Support interface experiments and UX improvements. May use anonymous identifiers for short periods.

6) Cookies used

Name	Provider	Purpose	Type	Duration	Category
__consent	AdPercepta	Store cookie preferences	HTTP	12 months	Strictly necessary
csrf_token	AdPercepta	Protection against CSRF attacks	HTTP	Session	Strictly necessary
lang	AdPercepta	Language preference	HTTP	6 months	Functional
analytics_id	AdPercepta	Platform usage analysis	HTTP	24 months	Analytical

7) How to manage your consent

Consent banner: when you visit our site for the first time, you will be presented with a cookie banner where you can choose your consent preferences.

Browser settings: you can also block or delete cookies directly in your browser settings. Note that this may affect the operation of essential platform functionalities.

Update preferences: you can change your cookie preferences at any time through your browser's privacy settings.

8) Third-party cookies and transfers

Some cookies are set by technical partners who provide us with services (hosting, analytics, security, B2B marketing). When there is international data transfer, we adopt adequate safeguards (e.g.: Standard Contractual Clauses in GDPR) and follow LGPD.

9) "Do Not Track" signals and GPC

When supported, we make efforts to respect Global Privacy Control (GPC)/equivalent signals, treating them as opposition/opt-out of non-essential categories.

10) Retention

Consent preference: up to 12 months (or local legal term), after which we will request choice again.

Other cookies: according to duration indicated in table/provider or while necessary for the purpose.

11) Updates to this policy

We may update this Policy to reflect technical/legal changes. The current version will always be published with update date. Material changes may generate new consent request.