Platform features
Advanced technology to automate, optimize and scale your DOOH operations
Automation
Intelligent and automated operation
Sync scheduler
Recurring inventory synchronization (CSV/API/CMS) and availability updates
Commercial rules
Automatic application of floors, minimum/maximum SOV, dayparts and seasonality
Pacing & budget guardrails
Distribution by windows/locations; protection against underspend/overspend
Creative QA
Validations of weight, duration, dimensions, audio and compatibility
Alerts & workflows
Email/webhook for offer approval, import failures, data disruption
Scheduled reports
Periodic sending (CSV/JSON) to email, S3 or BI
Apply rulesSchedule syncActivate alerts
Data normalization
Data standardization and quality
Standardized field dictionary
Format, measurements, brightness, spot/loop, orientation, media compatibility
Category taxonomy
Indoor/outdoor, street furniture, large formats, transportation etc.
Geocoding & POIs
Addresses, neighborhoods, distances to points of interest
Quality & status
Indicators per asset (complete, partial, pending), with correction suggestions
Versioning & rollback
Change history and batch restoration
Fix fieldsValidate locationUpdate photos
AI (assisted, pragmatic)
Practical and goal-oriented artificial intelligence
Reach/impression predictions
By cluster/time, with confidence bands (when measurement is available)
Price suggestion
Suggested CPM ranges by historical demand, context and comparables
Anomaly detection
Occupancy, CPM, offline inventory, atypical variations by location/time
Semantic creative validation
Heuristic checks (readability/duration/aspect ratio); quick recommendations
Intelligent grouping
Package recommendations by city/POI/occasions (commuters, retail, education, events)
Predictive models operate with aggregated and anonymized data; no PII. Aligned with LGPD/GDPR.
View suggested CPMAnomaly analysisRecommend package
Campaign routing
Intelligent allocation optimization
Rules engine + optimizer
Chooses screens that maximize objective (reach/CPM/geographic coverage) under constraints
Creative compatibility
Only routes to compatible screens (image/video/HTML5/duration/size)
Fallbacks
Alternative routes when there is inventory disruption; balancing between locations
Governance
Limits per advertiser/network, priorities, category and brand exclusions (brand safety)
Repetition control
Minimum spacing between displays per loop/interval
Preview allocationRespect floors/SOVBrand rules
Integrations
Complete connectivity with DOOH ecosystem
SSPs/DSPs
Private deals/PMP, availability sync, delivery reporting
Media CMS
Inventory read/write, player status, loops/slots and specs
Audience measurement
Integration with providers (including Datavisiooh) for impressions/reach when available
BI & Data Warehousing
Export to S3/BigQuery and connectors for Looker/Power BI/Tableau
Webhooks & API
Endpoints for import/export, events (inventory updated, deal approved, creative rejected)
Files
CSV/JSON ingestion/delivery, with assisted mapping and validation
Integration status
Live
CSV/proprietary API, webhooks, exports; basic CMS integrations; private deals via partner SSP/DSP
Beta
Additional CMS connectors and metric amplifiers
Roadmap
Self-service portal for publishers and public API/SDK documentation
Connect CMSConfigure DSP/SSPCreate webhook