AdPercepta
For Publishers

Monetize your inventory —

Register all your assets — static or digital, indoor or outdoor — and connect with agencies and advertisers who want to buy DOOH simply, transparently and programmatically. AdPercepta transforms your inventory into a data-rich showcase, increasing visibility, fill rate and revenue.

What we solve

We transform DOOH ecosystem complexity into simple and efficient solutions

1x

Single integration

100%

Standardized data

24/7

Automatic governance

0

No manual sheets

Single ecosystem integration

The DSP/SSP/RTB/CMS maze disappears. Connect everything through AdPercepta (API/CSV/CMS) and receive qualified demand.

Less friction, faster activation

Standardized data & "comparable" inventory

Field normalization, taxonomies, geocoding/POIs and content QA.

Market confidence, higher effective CPM

Reliable availability & commercial governance

Availability windows, SOV per screen/time, floors (hard/soft), dayparts and packages.

Predictability, fewer makegoods and price protection

Operation without sheets

Automation of synchronizations, workflows/alerts and scheduled reports.

Less manual work, time-to-market from days → hours

What you gain

Transform your inventory into an efficient and scalable revenue source

Exposure to qualified buyers

Your inventory visible to agencies and advertisers across LATAM.

LATAM coverage

Multichannel demand

Access to multiple buyers via SSP/DSP connection.

Single integration

Data that sells

Location, context, audience, reference CPM and media compatibility.

Valuable insights

Simple operation

Bulk registration, CMS integration and automatic normalization.

Complete automation

Transparency & compliance

Clear policies, audit trails and LGPD/GDPR compliance.

Total compliance

How it works

In 4 simple steps, we transform your inventory into a programmatic revenue source

1

Inventory onboarding

Import via CSV, API or integration with your CMS. We register screens, static faces, special formats, street furniture, indoor/outdoor, etc.

CSVAPICMS
Flexible Integration
Multiple import methods
Bulk upload via CSV
Synchronization via REST API
Direct CMS integration
Automatic Enrichment
Data that adds value
Precise geolocation
Point of interest context
Integrated audience measurement
2

Data enrichment

We standardize and enrich with geolocation, technical attributes, point context, availability windows and impressions. We integrate audience measurement.

GeolocationPOIsAudience
3

Publication & connection

Your assets appear with complete profiles, ready for discovery and purchase. We connect your offer to SSPs/DSPs and receive direct proposals from agencies.

SSPsDSPsDirect
Multiple Channels
Diversified demand
SSP/DSP connection
Direct agency proposals
Integrated marketplace
Advanced Analytics
Real-time insights
Occupancy reports
Revenue analysis
Actionable insights
4

Purchase, activation and reports

Buyers start the programmatic flow; you track occupancy, revenue, performance and receive actionable insights to optimize sales.

AnalyticsReportsInsights

What buyers see in each asset

Complete and standardized data that increases confidence and accelerates purchase decisions

Precise location

Map, POIs and surrounding context

Format and type

Static/digital, measurements, position, orientation, brightness, spot time

Media compatibility

Image/video/HTML5/dynamic

Impression availability and windows

When applicable

Audience/reach

When available, average/suggested CPM and performance history

Commercial rules

Floors, SOV, packages and brand safety

Creatives and reference media

Point photos/videos

Result

More market confidence and interest, accelerating proposals and activations

Features designed for Publishers

Powerful tools to manage, optimize and monetize your DOOH inventory

Catalog Manager

Bulk registration, quick editing and automatic data normalization.

Bulk upload via CSV
Synchronization via REST API
Batch editing

Availability & Pricing

Total control over availability, prices and commercial policies.

Dynamic floors
SOV control
Custom packages

Integrations Hub

Connect easily with SSPs, DSPs, CMS and measurement tools.

SSP/DSP connection
CMS integration
Audience measurement

Creative QA

Automatic validation of specifications and creative compatibility.

Automatic validation
Spec verification
Guaranteed compatibility

Analytics & Insights

Real-time reports and actionable insights for optimization.

Occupancy analysis
Revenue reports
Seasonal insights

Complete API

Complete synchronization with your existing systems.

Inventory synchronization
Real-time status
Automated reports

Benefits that impact revenue

Measurable results that transform your inventory into an optimized revenue source

↑ Fill Rate

Fill rate increase

Greater visibility and qualified discovery

↑ CPM

Better effective CPM

Comparable data and commercial governance

↓ Manual

Less manual work

Process automation and standardization

↑ Insights

More predictability

Real-time reports and actionable insights

Start today

Ready to monetize your inventory ?

Transform your assets into a data-rich showcase and connect to the programmatic DOOH ecosystem.

Setup in 24h
100% Secure
Dedicated support