FAQ - Frequently Asked Questions - AdPercepta

Question 1

Do I need audience measurement to get started?

Accepted Answer

No. You can start with location, format and context of the point. When there is audience data, we display the metrics (and this increases commercial appeal and effective CPM).

Question 2

Is static inventory also accepted?

Accepted Answer

Yes. We support static and digital, indoor and outdoor, including special formats (street furniture, large formats, indoor networks, etc.).

Question 3

How do pricing and commercial rules work?

Accepted Answer

You define commercial policies: floors (minimum price), SOV (share of voice), packages, periods and rules by time (daypart) and seasonality. The platform can display average/suggested CPM and accept direct proposals from agencies.

Question 4

What are "floors"?

Accepted Answer

Floor is the minimum price (usually in CPM) accepted by you.

Hard floor: never sells below.

Soft floor: flexible under conditions (e.g.: low season, volume, strategic client). Configuration per screen/network/cluster, with variation by day/time and seasonality. Example: Premium Tier on Av. Paulista with CPM floor $30 (hard); neighborhoods at night $12 (soft, specific rules).

Question 5

What is "SOV" (Share of Voice)?

Accepted Answer

It is the advertiser's participation in the screen loop (by time or number of spots).

Formula (time): SOV% = advertiser time / total loop time.

Formula (slots): SOV% = advertiser spots / total spots. Example: Loop 60s; advertiser has 12s ⇒ SOV 20%. To estimate delivery, we apply SOV over screen impressions (when available), adjusting for real occupancy and policies.

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