The OOH/DOOH Campaign Orchestrator
A platform to connect inventory, standardize data and activate campaigns in 20+ countries (LATAM + Europe). Less friction, more revenue, better media.
Why AdPercepta
Programmatic without maze. We unify the ecosystem (inventory, data, buying and measurement) so publishers sell more and advertisers activate faster
— with governance, automation and AI.
Publishers sell more
Standardized showcase with data that converts buyers.
Advertisers activate faster
Planning and activation without friction across multiple countries
Governance & Compliance
Automation, AI and LGPD/GDPR compliance
What we solve
Fragmentation & jargon
One platform, one flow, one taxonomy.
Bad data
Normalization, geolocation/POIs, specs and "data that sells".
Opaque availability
SOV, windows and CMS synchronization.
Creative rejection
Creative QA (image/video/HTML5).
Friction in buying
Activate via your DSP or direct proposal.
Heterogeneous measurement
Standardized KPIs, BI export.
How it works
Connect
CSV/API/CMS import, deduplication and schema validation.
Standardize & enrich
Taxonomies, geocoding/POIs, technical attributes, photos, availability and, when available, impressions/audience.
Activate & measure
Buy via DSP or direct proposal; track fill rate, CPM, SOV and generate auditable reports.
For Publishers
"Showcase that sells. Governance that protects."
Register any format (static/digital, indoor/outdoor), publish with comparable data and appear to qualified buyers.
Floors, SOV, dayparts and packages to protect price and accelerate decisions.
Sync automation, workflows and reports; less spreadsheet, more occupancy.
Insights to increase effective CPM and improve fill rate by city/time.
For Advertisers & Agencies
"Plan with data. Activate without friction."
Discover standardized inventories in 20+ countries with location, specs, compatibility, availability and suggested CPM (AI).
Filters by city/POI, daypart, SOV and objectives.
Activation via your DSP (deals/PMP) or direct proposal on the platform.
Auditable reports and BI export.
The PDOOH Orchestrator
We are the layer that ecosystem actors and everything in one place: inventory, demand, creatives, commercial rules and metrics.
Automation
recurring sync, alerts, scheduled reports.
Pragmatic AI
suggested CPM, reach forecasts, anomaly detection, bundle recommendations.
Smart routing
respects floors/SOV/dayparts and creative compatibility.
Governance & compliance
audit trails, LGPD/GDPR, multi-language/currency.
Data that matters
(what we show in each asset)
Location & context
map/POIs
Technical attributes
format, dimension, brightness, loop/spot
Media compatibility
image/video/HTML5
Availability & windows
available times and periods
Audience/Impressions*
reach data when available
Average/suggested CPM
intelligent pricing
History & brand safety
historical data and brand safety
*when available
Integrations
Connect your current stack: programmatic demand, CMS, audience, BI/Data and APIs/Webhooks. One contract, one integration, one panel.
Programmatic Demand
CMS
Audience
BI/Data
APIs/Webhooks
Meet Our Team
Sara Dornelles
CEO of AdPercepta
Career in rapid growth and development in the advertising area, with emphasis on solving problems that plague Publishers and Advertisers. Dedicated wife and mother of three wonderful and energetic children. Expert in developing good relationships, connecting needs to innovative solutions. Responsible for leading the AdPercepta management and commercial locomotive.
Eduardo Branco
Engineer, AI and Data Analysis Specialist
Engineer, Specialist in Artificial Intelligence and Data Analysis, Specialist in Software Engineering. Leads the development of the AdPercepta product, as well as hundreds of integrations with CMS's, DSP's, SSP's, DMP's and all the 'P's' of the DOOH automation and programmatic advertising ecosystem.
Marlon Custódio
Information Technology Specialist for DOOH
Specialist in Information Technology for DOOH, with successful experiences at the main LED asset manufacturers for DOOH. Connects traditional Information Technology to pDOOH and advertising Information Technology. Specialist in Cloud Infrastructure and Microsoft Products.
Testimonials
"We flipped the standardization switch and fill rate went up in the first month."
— Publisher, LATAM
"Multi-country planning in hours, with guaranteed SOV and buying through our DSP."
— Agency, Europe
Ready to simplify PDOOH and scale results?
Schedule a demo and discover how we can transform your results